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Our Sales Training and Sales Operations services provide you and your team with the best-in-class fundamental sales skills training.

Our sales training programs offer in-depth training on six world-class, revenue generating training programs for your sales team. 


These highly interactive courses are designed to help your business achieve massive revenue growth.

Sales Training Program

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You’ll learn how to prospect digitally

You’ll learn exactly how to prospect leads in the ever evolving digital world.


We will walk you through how to conduct sales efforts through email, social media platforms, through fourth touch messaging, customer relationship management touch cadence, and how to create a digital sales script that works.

Now you ask… what are the elements of intelligent digital prospecting?


Let’s break it down. 

Email is an essential part of any modern business, and you need to be able to use it as a tool for sales. We’ll teach you how to create an email list with contacts that are likely to be interested in what your business provides. Then, we will teach you techniques that will make your emails attractive, informative, and attention grabbing.

Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter are effective tools for sales and prospecting. We’ll show you how to use these tools to reach a larger audience and to engage directly with your potential customers. 

We will teach you how to use a four-touch messaging cadence to ensure that you’re providing the best experience for your prospective customers. This includes sending emails, direct messages, texts, and phone calls to prospects, making sure that you’re getting your messaging out there consistently.

you’ll learn how to create a digital sales script that will include an introduction, a description of the product or service you’re offering, and a call to action that encourages prospects to take the next step. We’ll give you the tools you need to ensure that your script is tailored to each prospect, as this will help you achieve results and increase your revenue growth. 

You’ll learn fundamental business development skills

It's important for you and your team to have fundamental business development skills in order to increase revenue growth.
When you work with us, you and your team will learn everything you need to know about fundamental business development skills. 

With business development, there’s a wide variety of skills needed to help your business drive leads and increase revenue growth. We’ll walk you through how to communicate with different personality styles, how to prospect referrals, what to say in your discovery call, how to close a deal with various methods, and how to handle objections along with an in-depth look at the business development process.

By having a strong understanding of business development, you and your team will be able to identify new markets and revenue streams, and develop strategies to tap into them. When your team has strong relationship-building skills, your company will be able to build and maintain partnerships that can lead to additional revenue and growth.

In today's competitive business environment, it's more important than ever to have a solid understanding of business development. By investing in the development of these skills for yourself and your team, you will be positioning your business for long-term success and revenue growth.

You’ll learn effective presentation and win-win negotiation skills

As a business owner, effective presentation skills and win-win negotiation skills are critical for you and your team to have in order to increase your business's sales and revenue growth. 

Presentation skills are important because they enable your team to effectively communicate the value of your products or services to potential customers, which can lead to more sales. 

Win-win negotiation skills allow your team to find mutually beneficial solutions in sales and business development situations, which can lead to long-term, profitable relationships with customers.

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Investing in training and development opportunities for your team in these areas can have a significant impact on your business's bottom line.

You’ll learn how to provide legendary customer service

You need legendary customer service for your customers if you want to increase sales revenue growth. Providing excellent customer service can lead to increased customer satisfaction, loyalty, and repetitive business. 

When your customers are satisfied, they are more likely to recommend your products or services to others, which can lead to new customers and will increase your revenue.

Having a strong customer service culture will build trust and credibility with your customers, which leads to more sales and long-term business relationships.

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Investing in training and development opportunities for yourself and your team with customer service will help to ensure that your customers receive the best possible experience when interacting with your business.


With today's digital age, customers have access to review your business on Google, Yelp or your social media pages, which means that their experience with your business will be shared with others. Positive reviews will help attract new customers and negative reviews will have a detrimental impact on your business which is why providing legendary customer service is critical to ensure the growth and survival of your business.

You’ll learn how to have strategic account management

As a business owner, having strategic account management is critical for your revenue growth. 

Strategic account management is the process of identifying, acquiring, and growing relationships with key customers, also known as strategic accounts. 

When you focus on these key customers, you can increase revenue by generating more sales and upselling additional products or services. This will lead to increased revenue, profitability, and long-term business relationships.
Strategic account management allows you to understand the specific needs of your key customers and tailor your products or services to meet those needs. 

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This leads to increased customer satisfaction and loyalty, which results in more repeat business and positive word-of-mouth recommendations.

When you build strong relationships with your ideal customers, you gain valuable insights into industry trends, emerging technologies, and new business opportunities. This makes you stay ahead of the competition and grow your business in new and innovative ways.

After you and your team learn strategic account management, you will increase your revenue, profitability, long-term business relationships, and stay ahead of the competition. By investing in training, tools, and resources for your team in strategic account management, you ensure that your key customers are always receiving the best possible service and attention.

You’ll learn how to prospect new customers

Need more customers? Then you need to learn how to prospect them!

Prospecting new customers is the process of identifying, qualifying and acquiring new business opportunities, and it is a key component in growing your business.


It is essential that both you and your team know exactly how to prospect new customers in order to increase your revenue growth. 

Effectively prospecting new customers involves researching and identifying potential target markets, understanding the needs of those markets, and developing strategies to reach and engage those potential customers. 

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When you use a combination of tactics such as lead generation, cold calling, networking, digital marketing, and other methods, you and your team will find new customers, create new sales opportunities and increase revenue.

Having a structured process and tools to manage and track your prospecting efforts can help you to be more efficient, and to identify and prioritize the most promising leads. This will help you to allocate resources and focus your efforts on the most likely prospects, which leads to more sales and revenue growth.

When your team knows how to effectively prospect new customers, your business will begin to identify new business opportunities, expand your customer base and increase revenue. Investing in training, tools, and resources for your team in prospecting ensures that your business is always bringing in new customers and growing.

Sales Infrastructure and Operations are the lifeblood of your revenue generating machine.  Let us quickly and effectively assess your current status, compare it to best practice and show you the gap analysis.

This one exercise will show you how to improve your revenue without simply throwing more salespeople at the problem and adding unnecessary cost.

Sales Operations

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On Site Sales Discovery

We’ll walk you through an evaluation of your company’s ability to meet your sales objectives.


We’ll do this by evaluating key success drivers such as:

  • Sales Strategy 

  • Sales Methodology

  • Performance Management

  • Sales Organization

In order to help your business reach its sales objectives, we will evaluate your current sales strategy, methodology, performance management, and organization. 

We will look at how well each of these factors is helping to drive your success. We will identify any areas of improvement and develop a plan to address them. 

This can include creating or refining your sales strategy, developing and implementing a sales methodology, setting up performance management practices, and restructuring your sales organization. 

We also work with you to create sales training and operational courses to help your team become more efficient and increase their sales performance.

By taking a comprehensive approach to assessing and improving your sales operations, you can ensure that your business is on the right track for achieving your revenue growth goals.

You’ll learn how to become a certified sales leader

Need to expand your sales leadership skills, build proven sales processes, and consistently drive revenue?


We offer Certified Sales Leader training that teaches you just that through our curriculum that is centered on the 16 fundamental components necessary to build and manage high-performing sales teams.


Available in both a 1:1 or classroom setting.

When you become a Certified Sales Leader, you’ll expand your sales leadership skills, build proven sales processes, and consistently drive revenue. 

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Our Certified Sales Leader training program is designed to give you the tools and skills you need to become a successful sales leader. 

Our training covers topics such as sales strategy, sales operations, customer journey, sales execution, and more. Through our program, you will gain the knowledge and skills necessary to become a successful sales leader and to drive your business toward revenue growth.

Create a sustainable and scalable sales infrastructure

Does your business have a sales plan?


Fear not, because with our program, we’ll take you through the steps of creating a sustainable sales infrastructure, which is a comprehensive plan that includes a detailed sales plan extending from the hiring of salespeople and building your sales strategy to effectively leading your sales team. 

In order to increase your business's revenue growth, it is essential to have a well-defined sales infrastructure. It provides consistency, KPIs to manage from, and a culture of accountability.

Chris Spafford on a Complimentary Consultation Call with his client at Frabul Business Dev

You’ll learn everything that goes into the creation of a comprehensive sales infrastructure. We will guide you through the process of creating a detailed sales playbook that outlines the goals and objectives of your business, and how to reach them.   We will also provide guidance on how to hire and retain salespeople, as well as how to create and maintain a successful sales infrastructure.

Do I need a Fractional VP of Sales?

Revenue generation is the lifeblood of your business.


To maximize revenue, you need a highly experienced sales leader who can create a culture of accountability around a robust sales infrastructure.  But a full time employee with this skill set is too expensive. That is when you bring in a fractional sales leader.

The benefits of contracting with a fractional VP of Sales are:

  • Highly experienced sales leader at a fraction of the cost

  • Assumes revenue responsibility

  • Holds your sales team accountable to their goals

  • Frees up your time to be the Visionary

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They will be responsible for setting sales goals, developing and executing sales strategies, managing sales processes, and providing training and support for your sales team. Additionally, your VP of Sales will provide mentorship and guidance to help your sales team become more successful and drive revenue growth for your business.

Perform a "Quality of Sales" Analysis

Are you a business owner or investor? Do you find yourself needing more direction when making profit aligned decisions during the process of buying or selling a business? 

As a business owner or investor, it is essential to have a thorough understanding of a company before making a purchase or sale. 

We’ll provide you with key insights that show you the true state of a company’s sales infrastructure, their resources, and if they are capable of growth.

Our services provide you with key insights into a company’s sales infrastructure, resources, and potential for growth. We offer a comprehensive analysis of a company’s financials, customer base, and competitive landscape.


With this, you’ll be able to make informed decisions that are aligned with your profit goals. Additionally, we provide sales training and operational courses to help you understand the best practices for sales and operations to ensure that your business has the best chance of success and revenue growth.

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