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The Hidden Power of Decentralizing the Owner’s Role
The full impact of owner decentralization is still widely misunderstood. Most conversations stop at succession planning or exit readiness.

Chris Spafford
Jan 124 min read


Are You Leaving Company Value on the Table?
The real question isn’t whether your business is doing well. It’s whether it’s doing as well as it could be.

Chris Spafford
Jan 53 min read


The Exit Planning Fallacy: A Business Owner’s Reality Check
A successful exit depends on understanding the full picture—financially, operationally, and personally—and working with advisors who are willing to be honest, strategic, and clear about what it truly takes to get there.

Chris Spafford
Dec 29, 20253 min read


Create a Plan to Eventually Exit Your Business
Discover the 3 Universal Goals of every business owner when Exit Planning

Chris Spafford
Dec 22, 20254 min read


Elevating Technical BDRs: Unlocking Success with Business Development Skills Training
In the realm of technical sales, few demographics stand to gain as much from Business Development Skills training as Business Development...
cspafford4
Apr 30, 20242 min read


Transitioning from a Phenomenal Salesperson to an Exceptional Sales Leader
Making the leap from being a top-notch salesperson to a dynamic sales leader is undoubtedly a monumental journey. Having navigated this...
cspafford4
Apr 12, 20242 min read


Ensuring Top Sales Talent Stay Put: A Sales Leader's Perspective
Retaining top sales talent
cspafford4
Apr 12, 20242 min read


Elevating Sales Success: The Art of Building Value in Every Step
As sales professionals, we're all familiar with the adrenaline rush that comes with closing a deal. But have you ever stopped to consider...
cspafford4
Mar 11, 20242 min read


Will Adding Salespeople Grow Your Revenue?
How many times have you thought the easiest way to grow your business was just to add more salespeople? If you have a fully developed...
cspafford4
Feb 15, 20242 min read


Elevate Your Social Media Marketing with Instagram and SocialBoost
In the dynamic world of social media marketing, Instagram stands out as a powerhouse platform, offering unique opportunities for brands...
cspafford4
Jan 16, 20242 min read


Why bother reinventing the templates for your Business Operating System tools when they already exist?
Ninety.io is a software platform containing 9 different tools utilized by the well-known Entrepreneurial Operating System (EOS):...
cspafford4
Jan 15, 20241 min read


Wondering about how to get contact information for a marketing campaign?
I'm thrilled to share the latest breakthrough in AI technology that is revolutionizing the way we approach data and analytics.
cspafford4
Jan 11, 20242 min read


Have you considered developing a Porter’s 5 Forces Analysis for your business?
Porter's Five Forces analysis offers several key benefits for businesses, particularly in the context of understanding their competitive...
cspafford4
Dec 29, 20231 min read


Tips on how to phrase your “ask” with AI content creation tools
Have you been using an AI content creator like ChatGPT only to find that the output is not quite what you anticipated? If the answer is...
cspafford4
Dec 12, 20232 min read


How easy would CRM become if the administrative tasks were completed by AI?
I had the opportunity to meet with Nikki Gagnon and Nishit Asnani of Sybill - an AI program which integrates with CRM to take notes,...
cspafford4
Dec 8, 20232 min read


Revolutionizing CRM by Boosting Sales Adoption with AI-Driven Note Entry and Task Follow-Up
Introduction Customer Relationship Management (CRM) systems have long been the backbone of successful sales strategies, helping...
cspafford4
Nov 24, 20232 min read


Avoid the Revenue Chase and Build a Sustainable Sales Strategy
In today's fast-paced business landscape, the pressure to meet revenue targets can sometimes overshadow the importance of a sound sales...
cspafford4
Nov 7, 20231 min read


Elevate Your Pricing Strategy
Setting the right price for your product or service is a delicate balance. To keep up with market dynamics and ensure sustainability,...
cspafford4
Nov 2, 20232 min read


Elevating Your Sales Team: The Power of Accountability
As a Sales Leader, I've always believed that accountability is the cornerstone of a high-performing sales team. 🌟 🎯 Accountability is...
cspafford4
Oct 24, 20232 min read


The Balancing Act: The Dangers of an Overly Rigorous Lead Prequalification Process
In the pursuit of organizational growth and success, it's essential to strike the right balance between a stringent lead prequalification...
cspafford4
Oct 18, 20232 min read
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