cspafford4Jun 1, 20232 minCompetitor SWOT Analysis – how do you get the data?An important part of building a sales strategy is understanding who you are competing against. There is little doubt a competitive SWOT...
cspafford4May 11, 20232 minIs ChatGPT Microsoft’s Trojan Horse?Have you given thought to the implications of recent advertisements about Chat GPT4 offered for FREE on Bing? Microsoft has lagged Google...
cspafford4May 2, 20232 minThe Sales and Marketing Ecosystem is EvolvingOver the past decade, the sales and marketing ecosystem has undergone significant changes. From the rise of social media and the...