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Is Business Development Training in Your 2027 Budget?
A strong development program starts by identifying individual challenge areas, then building training and coaching around those needs while continually reinforcing the fundamentals.

Chris Spafford
5 days ago2 min read


AI Won’t Replace Your Sales Team — But Sales Teams Using AI May Outperform Those That Don’t
Buying an AI tool or giving salespeople access to ChatGPT isn't a strategy. The real opportunity comes from identifying where AI can improve the sales process, building repeatable processes around those opportunities, and teaching salespeople and managers how to combine AI with human judgment.
That is the purpose of the AI-Enabled Sales Performance Program.

Chris Spafford
Aug 204 min read


Increase Client Acquisition with Business Development Training
One of the biggest concerns I hear from senior partners isn't about legal expertise. It's about business development. Many firms are filled with exceptionally talented associates who know the law but have never been taught how to develop client relationships, build trust, and ultimately bring in new business. The assumption has often been that these skills will simply develop over time through observation and experience. Unfortunately, that's a slow and increasingly unreliabl
cspafford4
Jun 152 min read


Elevating Technical BDRs: Unlocking Success with Business Development Skills Training
In the realm of technical sales, few demographics stand to gain as much from Business Development Skills training as Business Development...
cspafford4
Apr 30, 20242 min read
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