cspafford4Jan 151 minWhy bother reinventing the templates for your Business Operating System tools when they already exist?Ninety.io is a software platform containing 9 different tools utilized by the well-known Entrepreneurial Operating System (EOS):...
cspafford4Dec 29, 20231 minHave you considered developing a Porter’s 5 Forces Analysis for your business?Porter's Five Forces analysis offers several key benefits for businesses, particularly in the context of understanding their competitive...
cspafford4Nov 7, 20231 minAvoid the Revenue Chase and Build a Sustainable Sales Strategy In today's fast-paced business landscape, the pressure to meet revenue targets can sometimes overshadow the importance of a sound sales...
cspafford4Nov 2, 20232 minElevate Your Pricing Strategy Setting the right price for your product or service is a delicate balance. To keep up with market dynamics and ensure sustainability,...
cspafford4Jul 12, 20231 minCan you see the forest through the trees?For many SMB who aren’t hitting their revenue goals, the ability to identify the root cause may be there but is invisible to them. Let...
cspafford4Jun 23, 20232 minIn the Niches you will find the RichesMany small businesses will get caught up in the revenue chase – selling everything to everybody in hopes of driving revenue higher. ...
cspafford4Jun 1, 20232 minCompetitor SWOT Analysis – how do you get the data?An important part of building a sales strategy is understanding who you are competing against. There is little doubt a competitive SWOT...
cspafford4May 2, 20232 minThe Sales and Marketing Ecosystem is EvolvingOver the past decade, the sales and marketing ecosystem has undergone significant changes. From the rise of social media and the...
Chris SpaffordMar 28, 20232 minCorporate Strategy vs Sales StrategySomeone recently asked me if there was a difference between business strategy and sales strategy. There is a distinct difference...