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Corporate Strategy vs Sales Strategy

Someone recently asked me if there was a difference between business strategy and sales strategy. There is a distinct difference between the two, and I was fortunate to have been trained on the differences early in my career. To a small business owner, I appreciate how those lines might seem overlapping.

Strategy is a vital component of business success and refers to the plans and actions organizations take to achieve their goals and objectives. There are different types of strategies, including corporate strategy, business strategy, and functional strategy. Each type of strategy plays a unique role in shaping an organization's future, and understanding the differences between them is critical to achieving success.

Corporate strategy is critical because it provides a framework for decision-making and ensures resources are allocated to the areas that will generate the most significant returns for shareholders. Providing overall direction of an organization, it starts with a Vision statement and involves determining which industries and markets an organization will operate in. Typical considerations include decisions regarding mergers and acquisitions, divestitures, and alliances. The primary objective of corporate strategy is to maximize shareholder value by creating synergy among different business units within