Elevating Technical BDRs: Unlocking Success with Business Development Skills Training
In the realm of technical sales, few demographics stand to gain as much from Business Development Skills training as Business Development...
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cspafford4
Mar 112 min read
Elevating Sales Success: The Art of Building Value in Every Step
As sales professionals, we're all familiar with the adrenaline rush that comes with closing a deal. But have you ever stopped to consider...
cspafford4
Feb 152 min read
Will Adding Salespeople Grow Your Revenue?
How many times have you thought the easiest way to grow your business was just to add more salespeople? If you have a fully developed...
cspafford4
Dec 29, 20231 min read
Have you considered developing a Porter’s 5 Forces Analysis for your business?
Porter's Five Forces analysis offers several key benefits for businesses, particularly in the context of understanding their competitive...
cspafford4
Dec 12, 20231 min read
Tips on how to phrase your “ask” with AI content creation tools
Have you been using an AI content creator like ChatGPT only to find that the output is not quite what you anticipated? If the answer is...
cspafford4
Nov 24, 20232 min read
Revolutionizing CRM by Boosting Sales Adoption with AI-Driven Note Entry and Task Follow-Up
Introduction Customer Relationship Management (CRM) systems have long been the backbone of successful sales strategies, helping...
cspafford4
Nov 7, 20231 min read
Avoid the Revenue Chase and Build a Sustainable Sales Strategy
In today's fast-paced business landscape, the pressure to meet revenue targets can sometimes overshadow the importance of a sound sales...
cspafford4
Nov 2, 20232 min read
Elevate Your Pricing Strategy
Setting the right price for your product or service is a delicate balance. To keep up with market dynamics and ensure sustainability,...
cspafford4
Oct 24, 20231 min read
Elevating Your Sales Team: The Power of Accountability
As a Sales Leader, I've always believed that accountability is the cornerstone of a high-performing sales team. 🌟 🎯 Accountability is...
cspafford4
Oct 10, 20232 min read
Unlocking Growth Potential: The Power of Tracking Book-to-Bill Ratio!
In the dynamic world of business, staying ahead of the curve is essential for long-term success. 📈 One invaluable metric that can help...
cspafford4
Sep 27, 20232 min read
The "Running the Bases" Approach to Discovery Calls
In the world of sales, the discovery call is our opening pitch and sets the tone for the rest of the game. It's our chance to step up to...
cspafford4
Sep 26, 20232 min read
How SMBs can optimize their sales and marketing ecosystem using AI
Artificial intelligence (AI) is transforming the way businesses operate, and small and medium-sized businesses (SMBs) are no exception....
cspafford4
Sep 20, 20232 min read
Unlocking Success: The Power of Networking for Corporate Executives and Consultants
In the ever-evolving landscape of business, networking remains an indispensable tool, but the motivations and benefits can differ...
cspafford4
Aug 23, 20231 min read
Embracing AI: The Secret Weapon for Sales Leaders
In today's hyper-competitive business landscape, staying ahead of the game as a Sales Leader is no easy feat. But here's the game-changer...
cspafford4
Jul 12, 20231 min read
Can you see the forest through the trees?
For many SMB who aren’t hitting their revenue goals, the ability to identify the root cause may be there but is invisible to them. Let...
cspafford4
Jun 23, 20232 min read
In the Niches you will find the Riches
Many small businesses will get caught up in the revenue chase – selling everything to everybody in hopes of driving revenue higher. ...
cspafford4
Jun 12, 20232 min read
How do you deliver an offer of employment?
The best way to deliver an offer of employment to a potential candidate depends on several factors, including the organization's culture,...
cspafford4
Jun 1, 20232 min read
Competitor SWOT Analysis – how do you get the data?
An important part of building a sales strategy is understanding who you are competing against. There is little doubt a competitive SWOT...
cspafford4
May 2, 20232 min read
The Sales and Marketing Ecosystem is Evolving
Over the past decade, the sales and marketing ecosystem has undergone significant changes. From the rise of social media and the...
cspafford4
Apr 6, 20231 min read
Hiring Methodology
Finding the right candidates for any position is always a challenge. Having a successful methodology based on your previous successes is...
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