top of page

All Posts


The "Running the Bases" Approach to Discovery Calls
In the world of sales, the discovery call is our opening pitch and sets the tone for the rest of the game. It's our chance to step up to...
cspafford4
Sep 27, 20232 min read


How SMBs can optimize their sales and marketing ecosystem using AI
Artificial intelligence (AI) is transforming the way businesses operate, and small and medium-sized businesses (SMBs) are no exception....
cspafford4
Sep 26, 20232 min read


Unlocking Success: The Power of Networking for Corporate Executives and Consultants
In the ever-evolving landscape of business, networking remains an indispensable tool, but the motivations and benefits can differ...
cspafford4
Sep 20, 20232 min read


Embracing AI: The Secret Weapon for Sales Leaders
In today's hyper-competitive business landscape, staying ahead of the game as a Sales Leader is no easy feat. But here's the game-changer...
cspafford4
Aug 23, 20232 min read


Can you see the forest through the trees?
For many SMB who aren’t hitting their revenue goals, the ability to identify the root cause may be there but is invisible to them. Let...
cspafford4
Jul 12, 20231 min read


In the Niches you will find the Riches
Many small businesses will get caught up in the revenue chase – selling everything to everybody in hopes of driving revenue higher. ...
cspafford4
Jun 23, 20232 min read


How do you deliver an offer of employment?
The best way to deliver an offer of employment to a potential candidate depends on several factors, including the organization's culture,...
cspafford4
Jun 12, 20232 min read


Competitor SWOT Analysis – how do you get the data?
An important part of building a sales strategy is understanding who you are competing against. There is little doubt a competitive SWOT...
cspafford4
Jun 1, 20232 min read


Is ChatGPT Microsoft’s Trojan Horse?
Have you given thought to the implications of recent advertisements about Chat GPT4 offered for FREE on Bing? Microsoft has lagged Google...
cspafford4
May 11, 20232 min read


The Sales and Marketing Ecosystem is Evolving
Over the past decade, the sales and marketing ecosystem has undergone significant changes. From the rise of social media and the...
cspafford4
May 2, 20232 min read


Hiring Methodology
Finding the right candidates for any position is always a challenge. Having a successful methodology based on your previous successes is...
cspafford4
Apr 6, 20231 min read


Corporate Strategy vs Sales Strategy
Someone recently asked me if there was a difference between business strategy and sales strategy. There is a distinct difference...

Chris Spafford
Mar 28, 20232 min read


How to increase your sales and revenue growth for your business
Are you a business owner or sales team leader looking to take your sales game to the next level? Look no further than Frabul-LLC, the...

Chris Spafford
Feb 17, 20232 min read


How traits and personalities that dogs have can teach us about being a great salesperson
The old debate about what makes a great salesperson is an interesting discussion and the debate comes up often.
As I continue to test Chat

Chris Spafford
Feb 17, 20232 min read


How AI can help you be an amazing salesperson
There are many ways that artificial intelligence (AI) can be used to improve the customer experience, depending on the specific needs and go

Chris Spafford
Feb 17, 20232 min read


4 impactful ways to increase sales in your business
Are you a business owner, wondering how to increase sales and revenue growth for your business? We’ve got you covered. As a business...

Chris Spafford
Feb 17, 20232 min read


Everything you need to know about the world of sales
As a business owner, understanding the world of sales is crucial for driving revenue growth and achieving your business goals. In this...

Chris Spafford
Feb 14, 20232 min read
bottom of page